Proudly Serving in Hermosa Beach

Proudly Serving, located at 110 2nd St. in Hermosa Beach, is a popular spot known for its serve-yourself coffee bar and fresh breakfast offerings since it opened in 2018. The eatery specializes in locally roasted coffee and a rotating selection of baked goods. Its beachy vibe and relaxed atmosphere make it a favorite among locals and surfers looking for a quick bite before hitting the waves. It’s particularly recognized for its avocado toast and friendly service.